Columbia Sportswear Sees Flat Quarter, But Underlying Trends Raise Concern

Columbia Sportswear Company’s latest results might look stable on the surface, but beneath the hood the ride is bumpier than it seems. The company posted essentially flat net sales for the quarter, with international markets picking up some slack while the U.S. business remains under pressure. The North American wholesale channel saw weaker orders, direct‑to‑consumer online underperformed, and warmer‑than‑usual weather weighed on outerwear demand. Looking ahead, the company expects softness to continue in the U.S., even as Asia and Europe remain brighter spots. While Columbia remains committed to brand refreshes and operational efficiencies, investors may want to keep a sharp eye on the U.S. market’s tempo and inventory dynamics — this quarter’s “flat” headline masks more concerning underlying trends. #ColumbiaSportswear #RetailTrends #OutdoorApparel #EarningsWatch #SlimScan #GrowthStocks #CANSLIM