
Adobe Unveils Major AI & Creative Innovations at Max Conference
âĒBy ADMIN
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At its annual creative gathering, the Adobe Inc. team took centre stage at Adobe MAX 2025, announcing a suite of powerful generativeâAI tools aimed at redefining how creators work. Among the highlights: a new AI assistant for Adobe Express enabling conversational creation and editing, plus expanded capabilities for Adobe Firefly to generate images, video, audio and vector content in one place.
The company emphasized that creative professionals remain its core audience, and these new tools will extend their reach to consumers and business users alike with more automation, collaboration and speed. Additionally, Adobe announced deeper partnerships with major tech platforms, aimed at integrating its creative AI into broader ecosystems and workflows.
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