Victoria’s Secret Posts Strong Sales After Pulling Back on Discounts

Victoria's Secret saw its biggest quarterly sales jump in over four years — and a big reason is simply that it offered fewer discounts. For the third quarter of 2025, Victoria’s Secret reported net sales of $1.472 billion, up 9% year‑over‑year, thanks to strength across its key divisions including its main lingerie line, PINK, and Beauty. The company’s strategy leaned heavily on pushing full‑priced items rather than relying on promotions — a move that helped increase its average selling price per unit. Executives at Victoria’s Secret noted that the reduction in discounting helped expand gross margins, even in the face of headwinds like tariff pressures. The improved financial results triggered a rise in share price and boosted confidence in the brand’s ongoing turnaround plans. Still, the company is keeping a close eye on costs: tariffs remain a risk, but for now, Victoria’s Secret seems to be betting that less‑discount, more‑value will win over customers again. #VictoriaSecrets #Retail #DiscountStrategy #Q32025Sales #SlimScan #GrowthStocks #CANSLIM