
TomTom and Uber Expand Global Partnership to Improve On‑Demand Travel Experiences
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TomTom and Uber have announced an expanded global partnership to integrate TomTom’s advanced map technologies, Maps APIs, and live services more deeply into Uber’s platform, aiming to enhance routing accuracy, fare calculations, and pick‑up/drop‑off precision across complex locations such as airports, transit hubs, and stadiums.
Under the renewed agreement, Uber will leverage TomTom’s continually updated mapping platform—powered by data from thousands of sources and billions of data points—to reduce travel time and uncertainty for riders and drivers worldwide. In return, Uber’s real‑world trip data will feed back into TomTom’s map updates, creating a continuous improvement cycle that benefits both companies’ services.
Amit Fulay, Uber’s Vice President of Product, emphasized the importance of accurate maps in delivering fast and intuitive mobility and delivery experiences globally, while TomTom’s Chief Revenue Officer Mike Schoofs highlighted that the strengthened collaboration will deliver fresher, more accurate location data and expand location‑based solutions.
Both firms also said they are exploring additional tools to further enhance Uber’s overall user experience, building on a long‑standing relationship that continues to evolve.
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