
Tesla Rolls Out Major Incentives to Fight Falling Sales
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Tesla is aggressively rolling out a range of incentives as it scrambles to prevent a second straight year of declining vehicle sales, according to a Business Insider report. The electric‑vehicle maker, led by Elon Musk, has introduced a host of deals in the U.S., including 0% APR financing for up to 72 months on select Model Y Standard purchases, no‑money‑down leasing options, and perks such as 2,000 miles of free Supercharging for customers trading in gas‑powered vehicles. In addition, Tesla is offering complimentary upgrades like premium paint, tow hitches, and upgraded wheels worth up to $1,500 to entice buyers.
These efforts come as Tesla faces substantial headwinds across its major markets. After posting its first year‑over‑year sales decline in 2024, the company now needs to deliver more than 555,000 EVs in the final quarter of 2025 just to match last year’s totals — an unprecedented challenge. Demand has slumped in Europe, where sales have collapsed amid fierce competition and backlash against Musk’s political actions, and in the U.S., where the expiration of the federal $7,500 EV tax credit has dampened buyer interest, with November sales dropping to their lowest in nearly four years. Tesla’s market pressures also include stronger competition in China and shifting consumer sentiment around EVs.
Despite the incentives and efforts to stimulate demand, analysts say long‑term recovery likely depends on new models and broader market momentum.
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