
Staples to Open Party City Shops Inside 700+ U.S. Stores in Major Retail Comeback
Staples to Open Party City Shops Inside More Than 700 Stores Across 34 States
Staples is bringing Party City back into the spotlight through a major shop-in-shop partnership that will place Party City products inside more than 700 Staples stores across 34 U.S. states.
The move comes just in time for graduation season, when many families, schools, and businesses are shopping for balloons, decorations, gift bags, party favors, banners, posters, and custom invitations.
According to Fast Company, the new Party City sections will allow customers to buy celebration supplies directly inside Staples stores, while also using Staples’ print and marketing services for same-day custom party materials.
What Customers Can Buy
The Party City shop-in-shops will sell popular party items such as helium balloons, gift bags, decorations, and favors. Customers will also be able to have helium balloons inflated in-store.
In addition, Staples will connect the party-shopping experience with its existing print services. That means shoppers can order personalized invitations, banners, signs, and posters for birthdays, graduations, business openings, school events, and other celebrations.
Why This Partnership Matters
This partnership gives both companies a fresh opportunity. Staples has been shifting its business as demand for traditional office supplies changes. Party City, meanwhile, faced serious financial struggles and previously announced store closures after bankruptcy filings.
By joining forces, Staples gains a new reason for customers to visit its stores, while Party City keeps its brand and products available to shoppers in a new retail format.
Party City Products Will Also Be Sold Online
As part of the agreement, Party City products will also be available through Staples.com. Staples plans to add Party City sections to even more stores by the end of 2026.
A New One-Stop Celebration Destination
Marshall Warkentin, president of Staples U.S. Retail, said the partnership will help customers handle more tasks in one place by combining party supplies with printing and marketing services. This could make Staples a convenient stop for people planning events quickly.
The timing is important because spring and summer are busy seasons for graduations, weddings, school events, office parties, and community celebrations.
Retail Strategy Behind the Move
The shop-in-shop model has become popular among retailers looking to attract more shoppers without opening separate stores. For Staples, adding Party City products may increase foot traffic and encourage customers to buy both party goods and custom printed materials during the same visit.
For Party City, the deal offers a way to stay connected with customers after years of financial pressure and store closures.
Conclusion
Staples and Party City are betting on convenience, celebration, and in-store experience. With more than 700 locations involved, this partnership could reshape how shoppers buy party supplies in the U.S. Instead of visiting a separate party store, customers may soon find balloons, decorations, invitations, posters, and banners all under one Staples roof.
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