Painting Expert Michael Moore of Sandy Springs Advocates Sustainable Ceramic Protection for Homes

SANDY SPRINGS, Ga., Nov. 22 2025 — In a recent feature by HelloNation, painting specialist Michael Moore of Rhino Shield by Georgia Coatings, Inc. delves into how sustainable ceramic coatings offer superior protection for homes facing Georgia’s harsh climate. Moore explains that the region’s high heat, humidity and frequent rain take a heavy toll on conventional paint—leading to cracking, peeling and fading over time. These ceramic coatings incorporate microscopic ceramic particles that form a protective, breathable layer over building surfaces like siding, stucco and brick. The coating allows internal moisture to escape while stopping external rain from penetrating, helping homes stay dry and durable when the weather turns extreme. Beyond moisture protection, Moore highlights the reflective nature of the ceramics: by bouncing off ultraviolet and infrared rays, the coating helps reduce surface heat and thereby easing cooling loads inside the home—though he notes it is not a substitute for insulation. In terms of sustainability, the article underscores that longer lifespan—often 10 to 20 years depending on exposure—means fewer repainting cycles. That translates into less material waste, fewer emissions from solvents and manufacturing, and reduced cleaning and maintenance demands over time. Contractors applying these coatings emphasize surface preparation—cleaning, repairing damage and priming—before applying multiple layers to reach the correct thickness. Once cured, the coating forms a tough barrier that repels dirt, rain and fungal growth, especially useful in humid, tree‑lined neighborhoods like Sandy Springs. For homeowners wondering whether this is “just paint,” the answer is clear: Moore says the combination of durability, weather‑resistance, moisture management and environmental benefit positions ceramic coatings as a substantial upgrade over traditional finishes. In heat‑ and humidity‑challenged regions, they might just be the smarter investment for both appearance and long‑term structural health. #sustainablehomes #ceramiccoatings #homeimprovement #greenbuilding #SlimScan #GrowthStocks #CANSLIM