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Natural Health Trends Corp (NHTC) Q4 2025 Earnings Results and Commentary

Natural Health Trends Corp (NASDAQ: NHTC), a global direct-selling and e-commerce company known for its personal care, wellness and lifestyle products under the NHT Global brand, released its financial results for the fourth quarter and full year ended December 31, 2025.

Quarterly Performance Highlights

For the fourth quarter of 2025, Natural Health Trends reported approximately $9.7 million in revenue, representing a 10% year-over-year decrease compared with Q4 2024, but a modest 3% sequential increase from Q3 2025.

The company posted an earnings per share (EPS) loss of $0.05 for the quarter. Gross profit margins saw slight pressure, and net income remained negative, reflecting continued challenges in some markets.

Management Commentary and Strategic Outlook

During the earnings call, President Chris Sharng and CFO Scott Davidson highlighted several important developments affecting the company’s performance and future outlook:

• Signs of Stabilization: Management emphasized early signs of stabilization in key markets beginning in April 2025, suggesting potential for gradual recovery.
• International Market Strength: Growth was noted in regions such as Taiwan, Japan, Peru and Colombia, indicating that global diversification remains an important part of NHTC’s strategy.
• Restructuring Progress: The company reported that restructuring initiatives are largely complete, including optimized sourcing (about 40% shifted to East Asia) and workforce adjustments. These actions are expected to contribute to approximately $1.5 million in annualized cost savings in 2026.

Management also reaffirmed the company’s commitment to returning capital to shareholders. In 2025, NHTC distributed about $9.2 million in dividends and finished the year with roughly $28.9 million in cash and equivalents on the balance sheet.

Dividend and Financial Position

Natural Health Trends declared a quarterly dividend of $0.10 per share payable on February 27, 2026. Dividend distributions are part of the company’s strategy to reward long-term shareholders while navigating ongoing business challenges.

Despite the revenue decline and EPS loss, the company’s liquid assets remain substantial, providing flexibility for future investments, product launches, and expansion initiatives.

Outlook for 2026 and Growth Priorities

Looking ahead, Natural Health Trends is optimistic about its 25th anniversary year and plans several strategic initiatives to reinvigorate growth in existing markets and expand into new ones. These include:

• Enhanced Product Innovation: Continued focus on developing new wellness and lifestyle products catering to consumer demand and market trends.
• Strengthening E-commerce Platforms: Upgrades to digital sales infrastructure to support direct sales and online orders.
• Market Expansion: Targeted expansion in Latin America, Southeast Asia and other high-growth regions.

Investor Reaction and Market Impact

The mixed earnings results — including a year-over-year revenue decline but sequential improvement — led to varied investor sentiment. Some shareholders view the stabilization signs and cost-saving measures as positives, while others focus on the ongoing profitability challenges.

Overall, analysts and investors are watching 2026 closely to see whether Natural Health Trends’ strategies translate into measured revenue growth, improved profitability, and further stabilization across its international markets.

About Natural Health Trends Corp

Founded in 2002 and headquartered in Irvine, California, Natural Health Trends Corp is a direct-selling and e-commerce company offering personal care, wellness, nutritional supplements and lifestyle products. Its global operations span Asia, the Americas, Europe, and other regions.

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