Latham Marks Its 70th Anniversary with Exciting New Products and a Major Partnership

LATHAM, N.Y. — January 27, 2026 — Latham Group, Inc. (NASDAQ: SWIM), a leader in designing, manufacturing, and marketing in-ground residential swimming pools, is celebrating its 70th anniversary with a broad lineup of new products and a significant new national partnership as it prepares to showcase innovations at the 2026 Pool & Spa Show.

Celebrating Seven Decades of Backyard Innovation

For 70 years, Latham has shaped the backyard experience with quality pool products across North America, Australia, and New Zealand. To commemorate this milestone, the company will introduce a suite of new offerings at the industry’s premier event — the Pool & Spa Show — emphasizing advancements in pool design, outdoor living solutions, and installation technology.

Sean Gadd, President and CEO of Latham, highlighted that the anniversary not only reflects the company’s long history but also its future direction. According to Gadd, Latham’s newest products demonstrate the company’s dedication to smarter, versatile pool solutions that elevate residential outdoor spaces.

Strategic National Partnership with USA Artistic Swimming

One of the standout announcements from Latham’s anniversary celebration is its new official sponsorship of USA Artistic Swimming (USAAS). This national partnership brings together Latham’s commitment to excellence with USAAS’s pursuit of elite performance, aiming to promote a love of swimming and water safety across families and communities.

The collaboration will use Latham’s national presence to raise awareness of artistic swimming — a sport that blends athleticism, artistry, and precision — while emphasizing the importance of confidence in the water. Latham plans to share stories of USAAS athletes on its website and social channels to inspire and engage audiences.

Gadd commented that the values and focus of USA Artistic Swimming align closely with Latham’s mission to foster joyful and confident experiences in and around the water.

Fiberglass Pools Take Center Stage

At the Pool & Spa Show (Booth #2619), Latham will feature a range of outdoor living solutions, with fiberglass products at the forefront due to their strength, style, and low maintenance. Fiberglass shells are made of tightly woven fibers and durable resin, delivering long-lasting performance and a modern aesthetic that appeals to homeowners.

New Plunge Pool Models

Responding to rising demand for compact yet functional backyard features, Latham is expanding its popular plunge pool lineup with two new Milan models:

• Milan 8’ x 14’: A versatile fiberglass plunge pool perfect for smaller outdoor spaces.
• Milan 10’ x 20’: A larger option with swim-up seating and slip-resistant steps, blending design and practicality.

These compact pools offer homeowners resort-style features without requiring extensive space, reflecting a broader trend of maximizing outdoor enjoyment.

Integrated Pool and Spa Designs

Latham is also adding three new fiberglass pool models with built-in spas that combine recreation and relaxation in one integrated package:

• Axiom 12 Deluxe: A 12’ x 26’ pool with spa, featuring swim-up seating and multiple entry points.
• Axiom 14 Deluxe: A larger 14’ x 30’ design offering additional space for leisure and swim activities.
• Bermuda 12 Deluxe: Combining compact size with abundant features for an enjoyable backyard experience.

Design Enhancements with Seamless Technology

Clean, contemporary pool aesthetics are increasingly popular among homeowners. In response, Latham is expanding its proprietary Ultra-Seam® technology — previously used on pool floors — to pool walls, creating a virtually seam-free appearance that enhances both look and durability.

Latham’s vinyl liner lineup is also refreshed for 2026 with new patterns and design options in the Borderless, Traditional, and TrueStone collections. Homeowners can now choose from hues of blues, beiges, and greys in sandstone, marble, and destination-inspired styles that reflect personal taste.

Additionally, Latham will release two new compact vinyl liner pool spas — available in round and square designs — that are ideal for smaller backyards or spillover spa installations. These models leverage gel-coat fiberglass construction for enhanced durability and simpler installation.

Advanced Autocovers and Accessories

Beyond pools, Latham is introducing several new products to improve pool safety, convenience, and installation efficiency:

• Next-Generation Touch Pad Controller — A user-friendly system allowing multiple pin codes for easy cover operation and enhanced system protection.
• T4 & Hinged Sliders — Sleek new designs for smoother cover operation and simplified installation.
• Quick Attach Kit — Reduces installation time through quicker micro-adjustments.
• Heavy-Duty Stainless Steel Walk-on Lid Brackets — Industry-leading strength for improved system stability and family safety.

These enhancements reflect Latham’s focus on providing tools that help pool professionals meet homeowner expectations for beauty, functionality, and safety.

About Latham Group, Inc.

Headquartered in Latham, New York, Latham Group, Inc. is the largest designer, manufacturer, and marketer of in-ground residential swimming pools, serving markets in North America, Australia, and New Zealand. With more than six decades of experience and an extensive operations platform spanning 24 locations, Latham offers a wide range of fiberglass, vinyl liner, and automatic safety cover products tailored to deliver quality and value to homeowners.

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