
Indiaâs Healthify Eyes More WeightâLoss Drugmaker Tieâups After Novo Nordisk Pact
âĒBy ADMIN
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Indian healthâtech startup Healthify is looking to expand partnerships with manufacturers of weightâloss drugs following its inaugural pact with Novo Nordiskâs India unit, its CEO said.
The new deal marks Healthifyâs first collaboration with a pharmaceutical company. Through this agreement, Healthify has rolled out a patientâsupport programme that gives users prescribed Novo Nordiskâs therapies access to personalized health, nutrition, and lifestyle coaching.
According to CEO Tushar Vashisht, the startupâs ambition is to become the worldâs largest patientâsupport provider for all companies offering GLPâ1 receptorâagonist drugs globally.
Healthify currently boasts roughly 45âŊmillion users worldwide, and its paid subscriber base is in the sixâfigure range (though the company didnât disclose exact numbers). The firm said its GLPâ1 weightâloss programme is its fastestâgrowing product, and expects over oneâthird of paid subscriptions to come from this programme within the next 12 months â driven by both new signâups and upgrades from existing users.
With rising demand for obesity treatments, India is a key battleground. Global competition is heating up as players like Eli Lilly vie for market share, and looming patent expirations (e.g., for semaglutide in 2026) open the door to generics â likely intensifying competition.
Having raised roughly USâŊ$122âŊmillion so far, Healthify plans to extend its drugâlinked support services to more geographies beyond India, though details remain under wraps.
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