Herbal Dispatch Approved for Listing on the OTCQB: What the “LUFFF” U.S. Trading Upgrade Means for Investors

Vancouver, British Columbia (January 26, 2026) — Herbal Dispatch Inc. (CSE: HERB) (OTCQB: LUFFF) (FSE: HA9) has announced that its common shares have commenced trading on the OTCQB® Venture Market in the United States under the ticker symbol “LUFFF”. This development is positioned as a major step in the company’s capital markets strategy, aiming to improve visibility, accessibility, and potential liquidity among U.S.-based investors while complementing its existing listings in Canada and Germany.

In plain terms, this news matters because the OTCQB listing gives Herbal Dispatch a bigger “shop window” for U.S. investors. It can make it easier for American shareholders to find and trade the stock through the U.S. over-the-counter market structure, while the company continues to operate and grow from its established base in Canada—especially in a sector where sentiment can shift quickly based on regulation, financing conditions, and consumer demand.

Quick Summary: What Happened and Why It’s Important

Herbal Dispatch stated that effective January 26, 2026, its shares began trading on the OTCQB Venture Market under LUFFF. The company described the move as a way to:

• Increase access for U.S.-based investors
• Broaden exposure across North American investment audiences
• Improve visibility for current and future shareholders
• Support liquidity by expanding where and how shares can be traded

The OTCQB is generally viewed as a more structured OTC tier than the most loosely regulated OTC categories, because companies must meet defined eligibility standards and stay current with reporting. Herbal Dispatch also highlighted that the listing arrives during a time of growing optimism in the U.S. cannabis sector, including policy signals related to potential changes in federal scheduling.

What Is the OTCQB Venture Market?

The OTCQB® Venture Market is a U.S. over-the-counter market tier operated by OTC Markets Group. It is commonly described as a market designed for early-stage, growth-stage, and internationally listed companies that meet ongoing eligibility and disclosure expectations. Companies on OTCQB typically need to remain current in reporting and meet specific standards (such as bid price and verification requirements), which is part of what makes it different from more lightly vetted OTC segments.

If you want to read the market’s official description, you can visit the OTC Markets Group page here: OTCQB Venture Market (Official Overview).

Important note for everyday investors: OTC markets can still involve higher volatility and risk than major exchanges. Even when a company meets OTCQB standards, prices can move sharply due to news, liquidity shifts, or sector sentiment. So, the OTCQB label may signal improved structure and disclosure compared to some OTC alternatives—but it does not remove investment risk.

Why Herbal Dispatch Pursued an OTCQB Listing

Herbal Dispatch framed the OTCQB listing as a strategic move to connect more directly with U.S. investors. While the company already trades in Canada on the CSE and in Europe on the Frankfurt Stock Exchange, adding OTCQB trading can reduce friction for U.S. market participants who prefer U.S.-based trading systems, U.S. tickers, and U.S. brokerage workflows.

There are a few practical reasons companies often seek an OTCQB presence:

• Visibility: A U.S. ticker can increase discoverability on U.S. platforms and screeners.
• Accessibility: Some investors find it easier to trade OTC tickers through their brokerage accounts than foreign listings.
• Liquidity potential: More market participants can sometimes mean tighter spreads and higher daily trading activity (though not guaranteed).
• Credibility signals: Meeting OTCQB eligibility and verification expectations can be viewed as a step up in market standing versus less regulated tiers.

In its announcement, the company specifically emphasized improved accessibility for U.S.-based investors and broader exposure across the North American investment community.

How This U.S. Listing Fits With HERB (Canada) and HA9 (Frankfurt)

Herbal Dispatch positioned the OTCQB listing as a complement—not a replacement—for its primary listings. The company’s shares continue to trade on:

• Canadian Securities Exchange (CSE): HERB
• Frankfurt Stock Exchange (FSE): HA9
• OTCQB (U.S.): LUFFF

Multi-market trading can broaden a company’s investor base across regions. In theory, it also provides more “entry points” for different investor groups. However, investors should remember that market liquidity can still concentrate in one venue, and prices can vary slightly across listings due to currency differences, trading volumes, and timing.

What the CEO Said About the OTCQB Upgrade

Philip Campbell, CEO of Herbal Dispatch, described the move as an upgrade that reflects a commitment to higher standards of transparency and broader access for investors worldwide. He also tied the milestone to two big-picture themes:

• Policy momentum in the U.S.: The company referenced encouraging movement related to federal cannabis policy.
• Strategic growth initiatives in Europe: Herbal Dispatch pointed to continued execution of growth plans in European cannabis markets.

In other words, the company is telling investors: “We’re improving our capital markets reach, and we believe the broader environment is becoming more supportive for cannabis-focused businesses.”

Why U.S. Federal Policy Signals Can Move Cannabis Stocks

Cannabis remains a sector where regulatory direction can heavily influence investor sentiment. Herbal Dispatch noted that recent executive actions by the U.S. administration to expedite consideration of rescheduling cannabis to Schedule III under the Controlled Substances Act have generated positive sentiment.

Here’s the simple version of why scheduling discussions matter:

• Financing conditions: If federal policy becomes more accommodating, some investors expect improved access to capital and broader participation from institutions.
• Operating outlook: Changes can affect how companies plan expansion, compliance strategies, and cross-border opportunities.
• Market psychology: Even the perception of progress can push cannabis stocks up or down quickly.

Reality check: Policy processes can be slow, and outcomes can be uncertain. Investors should treat policy headlines as signals—not guarantees—and evaluate company fundamentals as well.

About Herbal Dispatch: What the Company Does

Herbal Dispatch describes itself as a leading operator of cannabis e-commerce platforms in Canada. The company says it delivers medical and recreational cannabis products with an emphasis on quality, curated selection, and competitive pricing.

According to the company, its flagship marketplace is positioned as a trusted destination for:

• Small-batch craft cannabis
• Curated product selections across a wide variety of cannabis offerings
• Access and convenience through e-commerce-driven distribution

In addition to domestic operations, Herbal Dispatch stated it is actively pursuing growth through exports to international markets. This is especially relevant given the company’s mention of ongoing growth initiatives in Europe, where regulatory frameworks and medical cannabis demand have been developing in various countries.

What “Improved Liquidity and Visibility” Can Mean (and What It Doesn’t)

Companies often say a new listing can improve liquidity and visibility—and that can be true in some cases. But it’s also important to understand what those terms really mean.

1) Visibility

Visibility is about being easier to find. A U.S. ticker like LUFFF can show up more naturally in U.S. investor tools, alerts, watchlists, and financial media that track OTC securities.

2) Liquidity

Liquidity refers to how easily shares can be bought or sold without dramatically moving the price. If more investors participate because of the OTCQB listing, trading activity may increase, and bid-ask spreads may tighten. But liquidity is not automatic—it depends on actual market interest, investor confidence, and trading volume over time.

3) What It Doesn’t Mean

An OTCQB listing is not the same as listing on NYSE or Nasdaq, and it doesn’t guarantee price appreciation. It can be a meaningful step, but investors should still evaluate the company’s financial filings, strategy, risks, and competitive position.

How Investors Can Track Updates and Filings

Herbal Dispatch encouraged shareholders and potential investors to visit its investor page for the latest updates, financial reports, and press releases. Staying informed is especially important in fast-moving sectors like cannabis, where regulatory developments, supply chain shifts, and international market openings can impact performance and outlook.

Tip: If you’re new to investing, consider creating a simple checklist: read the latest company news, review recent financial statements, understand the business model, and compare the company to peers. That way, you’re not just reacting to headlines—you’re building a clear picture of what you own (or might buy).

Key Takeaways for Market Watchers

Here are the main points from the announcement, boiled down:

• Herbal Dispatch began trading on the OTCQB on January 26, 2026 under LUFFF.
• The company expects the listing to increase accessibility for U.S. investors and improve stock visibility.
• The OTCQB listing complements its existing listings on the CSE (HERB) and the Frankfurt Stock Exchange (HA9).
• Management linked the timing to optimism around the U.S. cannabis sector and continued execution of European growth initiatives.

Forward-Looking Statements and Risk Reminder

The announcement also included a standard cautionary note regarding forward-looking information. This matters because parts of the news release talk about expected benefits—like improved liquidity, stronger visibility, and future growth opportunities. These outcomes are not guaranteed and depend on many factors, including market conditions, competition, regulatory shifts, and customer demand.

In short: The OTCQB listing is a real milestone. But the benefits described are expectations, not promises. Responsible investors look at both the opportunity and the risk—at the same time.

FAQs: Herbal Dispatch OTCQB Listing (LUFFF)

1) What is the new U.S. ticker symbol for Herbal Dispatch?

Herbal Dispatch shares are now trading on the OTCQB under the ticker symbol LUFFF.

2) When did Herbal Dispatch start trading on the OTCQB?

The company stated that trading on OTCQB commenced effective January 26, 2026.

3) Does OTCQB trading replace the company’s Canadian listing?

No. Herbal Dispatch remains listed on the Canadian Securities Exchange under HERB. The OTCQB listing is an additional venue intended to expand U.S. investor access.

4) What is the difference between OTCQB and major U.S. exchanges?

OTCQB is an over-the-counter market tier designed for growth-stage companies that meet specific standards and reporting expectations. Major exchanges like NYSE or Nasdaq generally have higher listing requirements and broader institutional participation. OTCQB can improve access and visibility, but it still may involve higher volatility than major exchanges.

5) Why do companies pursue an OTCQB listing?

Companies often pursue OTCQB trading to improve visibility in U.S. markets, increase accessibility for American investors, and potentially support liquidity by expanding participation.

6) Where can investors find Herbal Dispatch updates and filings?

The company directed investors to its investor page for updates, financial reports, and press releases. Investors can also monitor disclosures through standard market and regulatory channels associated with the company’s listings.

Conclusion: A Notable Capital Markets Step With Bigger U.S. Reach

Herbal Dispatch’s approval for listing on the OTCQB Venture Market and the start of trading under LUFFF marks a meaningful step in broadening the company’s reach—especially among U.S. investors who prefer U.S.-based tickers and trading systems. The company is presenting the move as part of a wider strategy that includes maintaining strong market presence in Canada, building exposure in Europe, and aligning with improving sentiment tied to U.S. cannabis policy discussions.

For investors, the key is balance: recognize that a new listing can improve access and visibility, while also remembering that cannabis equities can be volatile and forward-looking benefits are not guaranteed. If you’re following the sector, this is a headline worth tracking—especially as Herbal Dispatch continues to execute on its international growth ambitions.

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