Heineken N.V. Announces Detailed Progress in Its Current €1.5 Billion Share Buyback Programme

Amsterdam, 19 January 2026 – Heineken N.V. (traded on EURONEXT as HEIA and OTCQX as HEINY) has today published an extensive update on the progress of its ongoing share buyback programme. This update covers the most recent week of trading transactions under the company’s first €750 million tranche of a broader €1.5 billion share repurchase strategy that was initially communicated to the market in February 2025.

Background to the Buyback Programme

In February 2025, Heineken N.V. announced a two-year share buyback programme designed to repurchase up to €1.5 billion worth of its own common stock. This programme forms a significant component of the company’s broader capital allocation strategy, intended to deliver shareholder value, optimize the company’s capital structure, and demonstrate confidence in its long-term financial performance.

Under European Union financial regulations, share repurchase programmes of this kind must be disclosed transparently on a regular basis. Heineken publishes these updates weekly, every Monday, on its official investors section of the corporate website, offering investors and market participants detailed insights into transaction volumes, prices, and cumulative activity.

Latest Weekly Repurchase Activity

The period between 12 January 2026 and 16 January 2026 saw continued activity under the share buyback programme. During this week:

• A total of 124,190 shares were repurchased on the public exchange at an average price of €67.28 per share.
• Additionally, 159,495 shares were repurchased directly from Heineken Holding N.V., a related shareholder entity, as part of the same tranche.

These combined market and negotiated transactions reflect a balanced approach to execution, with the company leveraging both open market purchases and direct buybacks when advantageous. The prices paid during this reporting window reflect prevailing market conditions for Heineken’s stock.

Cumulative Buyback Progress

As of 16 January 2026, a total of 10,571,989 shares have been repurchased under this programme for a total consideration of €749,974,106. This aggregate includes both shares acquired on exchange and those repurchased from Heineken Holding N.V.

Reaching nearly the full €750 million threshold of the first programme tranche demonstrates significant execution progress. It also signals close alignment with the company’s projected timetable and investment objectives. Share buybacks are often used by companies not only to return capital to investors, but also to adjust share count in a way that may positively influence financial metrics such as Earnings Per Share (EPS) and return on equity (ROE).

How Share Buybacks Benefit Stakeholders

Share repurchases have become a common tool for publicly listed companies to manage capital efficiently. When a company buys back its own stock, the total number of shares outstanding falls, which can:

• Increase earnings per share, assuming net income remains stable;
• Enhance shareholder value by signaling confidence from management;
• Support share price stability by creating demand in the market;
• Offer a flexible alternative to dividend increases, allowing capital return when it is most efficient.

Analysts often view extensive buyback activity as a positive signal, especially when executed near intrinsic value. However, they also monitor it in the context of a company’s overall financial position and long-term strategic objectives.

Regulatory Compliance and Disclosure

The weekly disclosure is part of Heineken’s compliance with the Market Abuse Regulation (EU) No. 596/2014 and associated delegated technical standards in the European Union. These rules require listed companies to report detailed repurchase information in a transparent and timely manner, helping ensure the integrity of financial markets and investor confidence.

Heineken’s press release includes relevant legal and regulatory context, advising that information is disclosed in connection with these disclosure obligations and technical standards.

Accessing the Buyback Program Information

Investors seeking detailed weekly updates can visit the official Heineken investor relations website. Here, Heineken publishes weekly progress reports in PDF and spreadsheet format, outlining:

• Transaction counts;
• Average prices paid;
• Breakdowns between exchange and off-exchange purchases;
• Cumulative totals to date.

This commitment to regular disclosure aligns with best practice for investor relations and supports informed decision making among current and potential shareholders.

Heineken’s Position in the Global Brewing Industry

While the share buyback programme is a financial market action, it is also reflective of the broader strength and confidence of Heineken’s global business. As one of the world’s pioneering beer companies, Heineken operates in more than 70 countries and employs tens of thousands of people globally. The company’s brand portfolio includes over 340 international, regional, and local beers and ciders, with flagship products such as Heineken® and a growing suite of non-alcoholic beverages.

This broad geographic and product footprint helps support resilient revenue streams and positions the company to return capital to shareholders even during competitive market environments. Heineken has in recent years also emphasized sustainability through initiatives such as its “Brew a Better World” programme, focusing on responsible environmental and social practices.

Corporate Communication and Investor Relations Contacts

For media and investor enquiries related to this press release, Heineken lists specific contacts within its communications and investor relations teams, including directors and senior analysts who support ongoing disclosure and engagement.

Investors and analysts interested in the buyback programme or other financial developments can reach these contacts directly, or visit the company’s online investor relations portal for regulatory filings, press releases, and financial reports.

Outlook and Further Expectations

Looking ahead, Heineken is expected to continue executing the share buyback programme into 2026, subject to market conditions and regulatory guidelines. The remaining €750 million (second tranche) of the total €1.5 billion programme will likely unfold in a similar pattern of weekly updates and detailed disclosures.

The company’s strategic decisions around share repurchases are informed by its overall financial health, cash flow performance, and capital deployment priorities, including investments in growth markets, sustainability initiatives, and product innovation.

While share repurchases are inherently financial rather than operational activities, frequent reporting and disciplined transparency underscore Heineken’s commitment to shareholder engagement and market best practices.

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