Heineken Holding N.V. Reports Latest Transactions Under Share Buyback Programme

Amsterdam, 19 January 2026 – Heineken Holding N.V. (EURONEXT: HEIO; OTCQX: HKHHY) has disclosed detailed information about recent share repurchases carried out under the first tranche of its ongoing share buyback programme, reaffirming its strategic commitment to returning value to shareholders. This update covers transactions executed from 12 January 2026 through 16 January 2026.

Programme Background and Objectives

The share buyback initiative forms part of a larger two-year programme launched on 12 February 2025, in which Heineken Holding N.V. plans to repurchase up to approximately €750 million worth of its ordinary shares. This effort is aligned with similar repurchase plans by its subsidiary Heineken N.V., where Heineken Holding participates pro rata based on its shareholding.

The programme aims to optimise the company’s capital structure, potentially enhance earnings per share and ultimately create value for long-term shareholders. All buyback transactions are conducted under strict regulatory compliance with applicable European Union market abuse and safe harbour regulations.

Transaction Details: 12–16 January 2026

During the most recent reporting period:

• A total of 159,495 shares were repurchased on the exchange at an average price of €61.08 per share.
• Including prior weeks, the cumulative total of shares bought back under this programme now stands at 5,286,356, with a total spend of approximately €329,203,283.

This reflects continued execution and progress under the first tranche of the buyback plan, which itself is part of the broader €750 million envelope.

How the Programme Works

Heineken Holding N.V.’s share buyback is being executed on a weekly basis, with updates published every Monday on the company’s investor relations website. Share repurchases are carried out on the open market to maintain liquidity and flexibility in timing and pricing.

Once acquired, these repurchased shares are typically cancelled, which reduces the company’s issued share capital. Reducing outstanding shares can support future earnings per share performance and help improve return metrics for investors.

Investor and Media Information

Heineken Holding N.V. continues to provide transparent communication about its share buyback progress. Investors and media professionals looking for further information can contact the company’s investor relations and communications teams directly. Key points of contact include:

• Media: Kees Jongsma – Phone: +31 6 54 79 82 53 – Email: [email protected]
• Investor Relations: Tristan van Strien, Lennart Scholtus & Chris Steyn – Email: [email protected]

Regulatory Compliance and Reporting

This press release has been issued in accordance with European Union transparency requirements under Regulation (EU) 596/2014 and the Commission Delegated Regulation (EU) 2016/1052, ensuring that all reporting standards related to share buyback programmes are fully met.

The company’s commitment to regular disclosure underscores its adherence to best practices in corporate governance and investor communication.

About Heineken Holding N.V.

Heineken Holding N.V. mainly functions as a holding company with a significant participatory interest in Heineken N.V., one of the world’s leading brewers. The Heineken group portfolio includes more than 340 international, regional, local and specialty beer and cider brands across more than 70 countries. With over 85,000 employees globally, Heineken strives to inspire a better world through quality products, innovation and sustainable practices.

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