Goldman Says It Is Time to Buy Tech: Why Netflix and Apple Stand Out as Two of the Most Compelling Deals in Today’s Market

Goldman Sachs has made a notable call on the technology sector, arguing that the recent pullback in U.S. tech stocks has created an attractive entry point for long-term investors. The idea comes from Goldman Sachs Chief Global Equity Strategist Peter Oppenheimer, who said the sell-off has opened a rare buying opportunity in technology after one of the sector’s weakest stretches of relative performance in decades. Reuters, MarketWatch, Barron’s, and the source article from 24/7 Wall St. all report the same broad takeaway: valuations in tech have cooled enough to make selective buying look more appealing again.

This matters because 2026 has not been an easy year for growth investors. Big technology companies have faced pressure from several directions at once: concerns about artificial intelligence spending, fear that AI could disrupt traditional software economics, persistent geopolitical tension in the Middle East, and a wider market rotation into sectors seen as more defensive or more directly tied to inflation and commodities. Even so, Goldman’s argument is that the market may have become too pessimistic, especially given that earnings expectations for many leading tech firms remain solid.

Why Goldman believes the tech sell-off has created value

The heart of Goldman’s bullish case is simple: technology stocks have gotten cheaper while many of the businesses themselves remain strong. According to Reuters, Goldman said depressed tech valuations could offer an entry point for investors. MarketWatch went further, describing the current setup as a rare or even generational buying opportunity because the sector’s recent relative underperformance has been unusually severe by historical standards. Barron’s similarly reported that Goldman does not believe today’s market resembles the old dot-com bubble, since valuation excesses are far less extreme and the earnings base is much stronger.

That distinction is important. In a true speculative bubble, prices run far ahead of profits, cash flow, and realistic expectations. Goldman’s recent view suggests that this is not what the firm sees today. Instead, the bank’s strategists appear to believe that the market has become too focused on short-term fear: high AI infrastructure costs, anxiety about a slowdown in software spending, and headline risk from global conflict. When that happens, strong companies can sometimes be marked down with weaker ones, creating opportunities for investors willing to think beyond the next quarter.

Another key point is that valuation metrics have become more favorable. The 24/7 Wall St. article highlights lower valuation measures such as forward price-to-earnings ratios and PEG ratios across parts of the sector. Business Insider’s summary of Goldman’s note also says that the technology look-back PEG ratio has moved to historically depressed levels, reflecting unusually weak expectations for future growth. In plain English, the market has become less willing to pay premium prices for tech growth than it was before, even though the largest platforms still have scale, cash flow, and strategic importance in AI, cloud computing, devices, and digital advertising.

The market backdrop: volatility, geopolitics, and AI anxiety

To understand why this call is gaining attention, it helps to look at the backdrop. Reuters reported on April 13, 2026 that other major Wall Street firms, including J.P. Morgan and Morgan Stanley, were also encouraging investors to buy the dip as U.S. earnings stayed resilient despite volatility linked to Middle East tensions. That tells us Goldman is not alone in seeing opportunity. At the same time, Reuters also reported that Goldman Sachs itself delivered stronger first-quarter profit than expected, helped by a sharp rise in equities trading and dealmaking, although its own shares fell after weaker fixed-income trading and ongoing market concern about the broader environment.

Geopolitics remains one reason investors are nervous. The source article links Goldman’s tech call to hopes surrounding a ceasefire, while other market reports point to continued instability involving Iran and the Strait of Hormuz. When oil prices rise and traders fear renewed conflict, markets can swing quickly. In that kind of atmosphere, richly valued growth assets often come under pressure first. Yet Goldman’s broader argument, as summarized by MarketWatch and Barron’s, is that some large technology names may actually prove more resilient than many investors expect, especially if weaker growth eventually leads to lower bond yields or more support for longer-duration assets.

There is also the AI issue. Artificial intelligence has been both a huge driver of enthusiasm and a major source of doubt. Investors love the long-term promise of AI, but they have become much more skeptical about how much money companies must spend today to remain competitive. Spending on chips, data centers, cloud capacity, and AI software has raised questions about near-term returns. The result has been a market that still believes in AI, but is less willing to give every tech company the benefit of the doubt. That gap between excitement about the technology and worry about the spending cycle is one reason valuations have compressed.

Why Netflix is one of the clearest tech deals right now

1. Goldman recently upgraded Netflix

Among the individual names discussed in the 24/7 Wall St. piece, Netflix stands out first. The article says Goldman has a $120 price target on Netflix, and Investor’s Business Daily reported six days earlier that Goldman upgraded Netflix from neutral to buy and lifted its target from $100 to $120 ahead of earnings. The reasoning centered on strong user engagement, growth in the advertising business, price increases, and an expectation that the company would deliver a solid start to the year.

That is a meaningful signal because Netflix is no longer viewed simply as a pure-growth streaming story. It is increasingly being treated as a more mature global media platform with multiple revenue levers: subscription pricing, ad-supported plans, live sports, original content, and international scale. When Goldman raised its target, it was effectively saying that the market may still be underestimating how much operating strength Netflix has even in a choppy economic environment.

2. Netflix has defensive qualities

The source article also frames Netflix as somewhat defensive for the current market climate. That idea makes sense. In uncertain times, investors often prefer businesses with recurring revenue, global customer bases, and products people continue using even when they cut back elsewhere. Streaming is not recession-proof, but Netflix has become a deeply embedded entertainment service in many households. It also has pricing power, which the article emphasizes, and that can be especially important when inflation, content costs, or market volatility are still in play.

Another point in Netflix’s favor is that it is no longer being judged only on subscriber growth. For years, the market obsessed over the number of net new subscribers every quarter. Today, the conversation is broader. Investors care about average revenue per user, advertising monetization, retention, operating margins, and the ability to turn big content spending into durable engagement. That business model is more diversified than it used to be, and Goldman appears to think that gives Netflix more earnings durability than many media or consumer-tech peers.

3. Live sports and advertising could widen the moat

The 24/7 Wall St. article specifically mentions Netflix’s push into live sports alongside its pricing power. That is a major strategic development. Live programming can keep people engaged in real time, support premium advertising, and reduce churn because viewers do not want to miss major events. Add in the company’s growing advertising business, and Netflix starts to look less like a one-dimensional streamer and more like a hybrid media platform with several growth engines at once.

Of course, the bullish case is not risk-free. Competition remains intense, content is expensive, and some analysts still worry about valuation or the wider economic outlook. Investor’s Business Daily noted that not everyone on Wall Street is equally bullish. But Goldman’s latest move shows that at least one major firm believes the quality of Netflix’s business is strong enough to justify a more optimistic stance at current levels.

Why Apple remains a high-conviction tech buy for many bulls

1. Apple still combines scale, loyalty, and cash flow

The other featured stock in the 24/7 Wall St. article is Apple. Goldman’s reported price target in the article is $330, which it describes as higher than many other analyst targets. The piece argues that Apple remains difficult to bet against because of its ecosystem strength, premium customer base, and potential AI catalysts in 2026.

Apple’s appeal starts with qualities that are easy to overlook because they are so familiar: an enormous installed base, strong brand loyalty, high-margin services revenue, and the ability to turn hardware into a gateway for recurring spending. Even when iPhone upgrade cycles slow, Apple can still monetize users through subscriptions, apps, cloud services, payments, warranties, and accessories. That makes the company more stable than many tech firms that rely on one product cycle or one business line. The source article reflects this broader logic in arguing that Apple remains one of the better-positioned large-cap tech names in the current environment.

2. AI is the next big debate for Apple

The article also highlights Apple’s AI prospects, especially around Siri, Apple Intelligence, and the role of new chips. That is where the investment debate becomes especially interesting. For years, Apple has been criticized for appearing slower than some rivals in consumer-facing generative AI. But bulls argue that Apple’s advantage may not come from being first. It may come from integrating AI into devices, software, privacy controls, and custom silicon in a way that is simple for mainstream users.

In that context, the mention of Apple’s chip roadmap matters. The 24/7 Wall St. article points to the M5 chip as an important step in improving graphics and AI performance, even if some observers view it as iterative compared with prior generations. For long-term investors, the point is not whether one chip cycle instantly transforms the company. The point is that Apple continues building the hardware foundation needed for on-device AI, which could become increasingly important as users and regulators demand more privacy, lower latency, and tighter integration between software and hardware.

3. Apple may benefit if the market rewards quality again

Apple also fits a theme that matters in uncertain markets: quality. When investors become more selective, they often favor companies with fortress balance sheets, strong cash generation, trusted brands, and global distribution. Apple checks every one of those boxes. Even when growth cools, the company can continue buying back stock, investing in ecosystem expansion, and defending margins better than most competitors. That may help explain why Goldman and other Apple bulls continue to see upside even after the stock’s long run of success.

Still, there are risks. Apple faces regulatory scrutiny, supply-chain exposure, mature smartphone markets, and pressure to prove that its AI strategy can be more than marketing. The bullish thesis depends on execution. But if AI features become a meaningful reason for consumers to upgrade devices and stay inside Apple’s ecosystem, the company could regain stronger growth momentum than skeptics now expect. That is why Apple remains one of the first names many strategists mention when the topic shifts from speculative AI trades to durable tech franchises.

Why this tech call is bigger than just two stocks

Although Netflix and Apple are the focus of the source piece, Goldman’s broader message reaches far beyond them. Barron’s reported that Goldman believes several big technology companies now trade at less demanding earnings multiples than investors might expect, especially compared with previous periods of market euphoria. MarketWatch also said Goldman sees a striking gap between current earnings strength and recent stock-price performance in the sector. In other words, the market has punished parts of tech more aggressively than the fundamentals alone may justify.

That creates an important question for investors: should they buy only the obvious megacap winners, or should they also look at the broader basket of technology names that have been dragged down by AI worries and macro uncertainty? The 24/7 Wall St. article hints that investors could do well by scooping up a broad set of leading tech stocks, not just one or two. That does not mean every tech stock is cheap. It means the sector now may offer enough value that investors can be selective and still find compelling setups.

There is another reason this matters. In 2025 and early 2026, many investors chased narrow AI winners, especially chip and infrastructure plays. But when a theme gets crowded, the next phase of performance often broadens out. If Goldman is right, the next leg in tech may not belong only to the most obvious AI headline stocks. It may also include platforms, device makers, software firms, and digital subscription businesses that were temporarily overshadowed by spending fears or sector rotation. That would make this moment feel less like a one-stock trade and more like a sector re-rating. This last point is partly an inference drawn from the sector-wide valuation discussion in Goldman coverage.

What investors should watch next

Earnings season

The clearest near-term test for Goldman’s thesis will be earnings. If companies such as Netflix and Apple can show that revenue growth, margins, engagement, and AI-related strategy remain on track, investors may grow more comfortable paying higher multiples again. Reuters reported that resilient U.S. earnings are one reason other banks also see buy-the-dip potential in the current market.

AI monetization, not just AI spending

The second issue is monetization. Markets already know tech companies are spending heavily on AI. What investors want now is proof that the spending leads to durable returns. For Netflix, that could mean better ad economics and stronger engagement. For Apple, it could mean AI features that improve the value of devices and services enough to support upgrades and ecosystem stickiness. For the sector as a whole, that means the conversation is shifting from “Who is building AI?” to “Who is making money from AI?”

Rates and geopolitical risk

The third variable is the macro backdrop. If geopolitical tensions ease and bond markets become more supportive, high-quality tech names could benefit quickly. If conflict intensifies, markets may remain volatile, though some strategists argue that large, cash-generative tech companies may still hold up better than many cyclical sectors. Reuters and other market coverage on April 13 show how closely investors are still watching both Middle East developments and the impact on oil, inflation, and equity sentiment.

Final take

The main message behind this news is not that every tech stock is suddenly a screaming bargain. It is that a major Wall Street firm believes the pendulum may have swung too far toward pessimism. Goldman’s view, echoed in reporting from Reuters, Barron’s, MarketWatch, and the 24/7 Wall St. article, is that today’s tech weakness looks more like a valuation reset than the start of a collapse in fundamentals.

Within that framework, Netflix and Apple make sense as starting points. Netflix offers a blend of pricing power, subscription stability, ad growth, and expansion into live content. Apple offers ecosystem strength, balance-sheet quality, and a potentially underappreciated role in on-device AI. Both names also show how the tech story in 2026 is becoming more selective: investors still want growth, but they want it paired with real cash flow, durable advantages, and clearer paths to monetization.

For readers following the market closely, this is why the article has attracted attention. It is not only about a bullish call. It is about a shift in tone. After months of stress over AI costs, software weakness, and geopolitical shocks, one of Wall Street’s biggest voices is saying that the sell-off may have created opportunity rather than permanent damage. Whether that proves exactly right will depend on earnings, macro conditions, and execution. But for long-term investors, the argument is clear: in a market still full of fear, the technology sector may once again be worth a serious look. This is a news analysis and not personal investment advice.

Source referenced: 24/7 Wall St. article dated April 13, 2026, along with corroborating coverage from Reuters, Barron’s, MarketWatch, and Investor’s Business Daily.

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