Flower by Edie Parker and Verano Team Up to Launch High‑Style Cannabis Line in Florida

New York & Chicago, Nov 11, 2025 – Lifestyle brand Flower by Edie Parker—founded and run by women, and bridging fashion with cannabis—has entered an exclusive partnership with major U.S. cannabis operator Verano Holdings Corp. to debut a premium cannabis collection in Florida. The offering will roll out across Verano’s 82 Florida MÜV dispensaries and include all‑in‑one vapes (0.5 Petal Puffer) and 1‑gram vape cartridges. Miami native and Grammy‑nominated rapper JT stars in the launch campaign titled “High in the 305,” pairing her Florida roots with the brand’s bold, design‑forward aesthetic. Founder and Creative Director Brett Heyman said the brand already has an existing Florida customer base through its handbag and smoking accessory lines, and this partnership marks a major footprint expansion. According to Verano’s CMO David Spreckman, Flower by Edie Parker brings a culturally‑relevant, multi‑generational appeal that aligns with Verano's mission to deliver standout cannabis experiences. With this deal, Flower by Edie Parker becomes the largest female‑founded and operated cannabis brand in the U.S. The company’s accessories are already stocked in over 900 retail locations, and its cannabis products span more than a dozen states. #CannabisMeetsFashion #WomenLedBrand #FloridaLaunch #HighInThe305 #SlimScan #GrowthStocks #CANSLIM