DoubleVerify Named “Best Use of Technology” Finalist at Digiday Marketing and Advertising Awards Europe

NEW YORK, Jan. 26, 2026 — DoubleVerify (“DV”) (NYSE: DV), a leading software platform that verifies media quality, optimizes advertising performance, and measures campaign effectiveness, has been officially named a finalist in the “Best Use of Technology” category for the Digiday Marketing and Advertising Awards Europe. This prestigious nomination recognizes the achievements of DV’s News Accelerator initiative, which helps advertisers unlock valuable brand-building opportunities through quality news environments.

What the Finalist Nomination Means

The nomination highlights the impactful role of DoubleVerify’s technology in transforming how advertisers engage with news content. As brands seek to balance media quality, audience reach, and ad performance, DV’s AI-driven solutions allow advertisers to confidently invest in news placements while maintaining transparency and suitability standards.

Unlike traditional keyword-based controls, which can be blunt and overly restrictive, DV’s innovative approach uses dynamic, AI-powered, page-level classification technology. This allows brands to grow their investments with news publishers while ensuring ads appear in appropriate and contextually aligned content.

Advanced AI Technology Behind the Nomination

At the heart of DoubleVerify’s solution is the proprietary Universal Content Intelligence™ engine. This system analyzes multiple content formats — including video, images, audio, speech, and text — to capture nuanced context across more than 100 content categories. By doing so, it offers highly precise brand suitability assessments at scale.

According to Jack Marshall, Head of News at DoubleVerify, “News is essential to an informed society, but outdated or overly conservative brand suitability controls can limit advertisers’ ability to engage with it effectively. This nomination underscores the impact of using smart, sophisticated technology to help brands support journalism while maintaining their suitability and performance goals.”

Supporting a Healthier Media Ecosystem

This recognition emphasizes DV’s contribution to advancing data-driven approaches to brand suitability, helping marketers maximize the effectiveness of news advertising while supporting a sustainable media ecosystem. The nominated efforts also showcase how DV’s technology enabled major brands like Vodafone to confidently engage with suitable and relevant news content at scale.

Winners of the Digiday Marketing and Advertising Awards Europe will be announced later this year, with DV positioned as a strong contender in a competitive field.

Enhancements to the News Accelerator Initiative

The finalist recognition builds on a series of recent developments within DV’s News Accelerator initiative that reinforce its mission to support advertiser investment in news. These include:

• New Content Categories: DV introduced three new categories — Sensitive Breaking News, Current Events, and Opinion & Editorial — to help advertisers engage more effectively with diverse news audiences while preserving brand suitability standards.
• DV News Accelerator Publisher Council: A collaborative effort bringing together leading publishers to shape industry standards, increase transparency, and enhance confidence in news advertising.

Together, these enhancements strengthen the initiative’s ability to support both advertisers and news publishers, encouraging deeper investment and more meaningful engagement with news content.

About DoubleVerify

DoubleVerify (“DV”) is a globally recognized media effectiveness platform that leverages AI to drive superior outcomes for brands and advertisers. By powering transparency and performance across digital media, DV strengthens the advertising ecosystem, helping buyers and sellers transact with confidence. Learn more at www.doubleverify.com.

#DoubleVerify #DigidayAwardsEurope #NewsAccelerator #AdTech #SlimScan #GrowthStocks #CANSLIM