Clorox Introduces Groundbreaking PURE™ Allergen Neutralizer to Help Stop Household Allergens

Clorox has launched a new product line, **Clorox™ PURE™ Allergen Neutralizer**, designed to help stop common household allergens like pollen, dust mite matter, and pet dander before they trigger allergic reactions. This innovative offering marks Clorox’s entry into the air care category and expands its portfolio beyond traditional cleaning products. Developed in collaboration with allergists and powered by a plant‑based active ingredient using Aller‑Fresh™ Technology, the sprays work by altering the structure of allergen proteins so they can no longer bind to receptors in the body and cause symptoms such as sneezing, congestion, and itchy, watery eyes. The line includes daily air sprays and fabric & carpet sprays suitable for soft surfaces like bedding, carpets, and upholstery. Clorox aims to help consumers feel more comfortable and confident in their homes year‑round, addressing indoor allergens that often persist beyond typical allergy seasons. The company emphasizes that daily use of these sprays can support overall wellness and reduce the impact of allergens in living spaces. #CloroxPURE #AllergenNeutralizer #HomeWellness #AllergyRelief #SlimScan #GrowthStocks #CANSLIM