Better Collective Reports Strong Q1 2026 Growth as Revenue Rises and North America Momentum Improves
Better Collective Reports Strong Q1 2026 Growth as Revenue Rises and North America Momentum Improves
Better Collective A/S reported a solid start to 2026, with first-quarter revenue rising to €86 million, up 5% year over year, or 9% in constant currencies. EBITDA before special items increased 14% to €25 million, giving the company a 29% margin.
Key Financial Highlights
The company returned to organic growth in Q1 2026 after a more difficult comparison period in 2025. Net profit after tax reached €7 million, compared with €4 million in Q1 2025, while earnings per share rose to €0.12.
North America was one of the strongest areas. Revenue share income in the region grew 46% to around €6 million, helped by Better Collective’s shift toward more recurring revenue. The North American segment also improved profitability, with EBITDA before special items rising to €7.9 million from €4.2 million a year earlier.
Expanded Partnership With X
A major business update was the expansion of Better Collective’s Playbook partnership with X into a global partnership. The company said the move followed strong traction in North America and supports its wider plan to reach sports fans through large digital platforms.
Revenue Mix and Business Performance
Better Collective’s revenue came from several channels, including revenue share, CPA, subscriptions, sponsorships, CPM, and other income. Recurring revenue represented 58% of total revenue in Q1 2026, while CPA and sponsorships accounted for 42%.
Sponsorship revenue grew 21%, supported by strong performance from Playmaker HQ and HLTV. The company also reported that its portfolio reaches more than 112 million monthly unique users, with over 450 million sessions and 2.7 billion monthly pageviews.
Guidance Remains Unchanged
Better Collective kept its full-year 2026 outlook unchanged. The company still expects 7% to 12% organic revenue growth, 8% to 18% growth in EBITDA before special items, annual share buybacks of €40 million, and net debt to EBITDA below 3x.
Management noted that the FIFA World Cup could support activity across several core markets during the summer, while tax increases in the UK and Brazil are expected to reduce EBITDA before special items by around €8 million.
Cash Flow and Balance Sheet
Cash flow from operations before special items was €25 million, with cash conversion of 101%. At the end of March 2026, Better Collective had total assets of €1.09 billion, equity of €640 million, and capital reserves of €75 million.
Market Outlook
The Q1 results suggest Better Collective is entering 2026 with better momentum, especially in recurring revenue and North America. The company’s main focus remains building a global digital sports media group, growing its audience, improving profitability, and returning capital through share buybacks.
Overall, the quarter showed higher revenue, stronger earnings, better cash generation, and a clearer path toward stable growth for the rest of 2026.
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